As the official partner VOW Nutrition will supply products to Olympic athletes on the paracanoe, slalom and sprint high performance sport programmes.
The partnership will focus on optimising senior team performance in the build up to the Tokyo 2020 Games and complement ongoing nutritional support provided by English Institute of Sport practitioners, based on the British Canoeing ‘balanced diet, food first’ approach.
Andy Maddock, Head of Performance – Operations at British Canoeing said:
“We are delighted to have agreed a partnership with VOW Nutrition. They are a company with experience of working with elite level sport, which our high performance programme senior athletes will greatly benefit from.”
Brian Cunniffe, Head of Performance Support for British Canoeing added:
“We are excited to enter this partnership with VOW Nutrition and look forward to working with them to help us support our athletes’ journey during key phases of hard training and competition.
“In conjunction with our ‘food first’ approach, our athletes will benefit from the extensive range of products VOW offer, in line with their individual training needs and overall focus on performance and lifestyle.”
VOW Nutrition provide a range of products to support sport performance, training programmes, health and wellness.
Simon Stevens, Founder of VOW Nutrition said:
“This is a very exciting partnership for VOW Nutrition. We do so much research and testing, so when it comes to creating a product that world-class athletes and coaches choose, it makes everything worthwhile.
“To be the sports nutrition brand behind the senior elite British Canoeing team is a huge honour. We can't wait to help them achieve new levels and win more Olympic and Paralympic medals in Tokyo.”
VOW Nutrition are committed to using the finest grade of ingredients and all of their products are audited in accordance with the Informed Sport programme, to ensure appropriate quality systems are in place and are fully compliant with the World Anti-Doping Code.
Carla Devlin, Informed Sport Business Development Manager at Informed Sport said:
“British Canoeing’s partnership with VOW Nutrition is an exciting one. VOW’s commitment to the Informed Sport programme provides assurances to the athletes that every batch of their products are pre-release tested for more than 220 substances prohibited in sport.
“Now more than ever, it is vital that athletes only choose to use quality tested supplements to safeguard their reputations.”